Comunicazione e Marketing: i migliori 28 manuali

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Comunicazione e Marketing: i migliori 28 manuali

Per un aggiornamento professionale nel settore Comunicazione e Marketing utilizza questa breve directory di manuali scelti.

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1 – Manuali per Branding & Brand Awareness

• Da zero al brand – D. Bavuso, N. Cardone
• Come costruire il tuo brand – M. Schneer, A.Velazquez
• Storytelling d’impresa – A. Fontana
• Brand Awareness. Complete self-assessment guide – G. Blokdyk
• Brand Awareness: the power of Brand – J. Stansworth

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2 – Manuali per Community & Social Media Manager

• Community building – F. Longo F., S. Barsanti
• Social Media Mining – R. Meggiato
• Istagram: community e creatività – O. Spoto, A. Antoni
• Social Media Marketing For Beginners – R. M. Zeller
• Profitable Social Media Marketing – T. Kitchen, Y. Ivanescu
• Social Media Marketing Guide – D. Russell
• The New Community Rules: Marketing on the Social Web – T. Weinberg
• Digital and Social Media Marketing: A Results-Driven Approach – A. Heinze
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3 – Manuali per Digital & Web Marketing

• Digital Marketing integrato – F. De Nobili
• Funnel Marketing formula – M. Tampieri
• Digital Marketing per l’e-commerce – M.- Bagliani, R. Liscia
• Digital Marketing for businesses in easy steps – J. Smith
• Digital Marketing. Strategy, implementation and practice – D. Chaffey
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4 – Manuali per e-commerce & selling

• E-commerce: marketing e strategie per creare il tuo business online – D.E. Moore
• Dropshipping & Shopify E-commerce business model – R. Kasey
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Lead generation – Ruth P. Stevens
• Guida SEO per e-commerce – J. Singh
• Funnel marketing formula – M. Tampieri
• Inbound Marketing – B.Halligan, D.Shah
• Smart selling – F. Vigorelli Porro, C. Zamagni
• Digital Marketing per l’e-commerce – M.- Bagliani, R. Liscia
• Gap Selling: how problem-centric selling increases sales – Brigid Keenan
• The Selling Plan: how to get new customers – E. Jones

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